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TikTok is introducing a new feature that allows them to cut down on the quantity of AI-created videos appearing in their feeds. This move comes as the company revealed that it now features in excess of 1 thousand million AI-generated clips.

Trial and Implementation

This change is in a pilot phase over the following weeks before a full-scale launch. This shift aligns with a increase in content created by AI, fueled by new AI video creators.

The Broader AI Trend

Studies have shown that nearly one in 10 of the most rapidly expanding video streams on another major platform primarily display AI-generated videos. A considerable share of this content is deemed low-quality AI content, a term for inferior, mass-produced content that is typically illogical or bizarre.

Our research shows that many people appreciate content created using AI tools, from AI artwork to science explainers, and we want to offer the community the ability to see more or less of that, according to their own preferences,” said a company executive.

AI on the Platform

TikTok announced that there are now 1.3 billion videos on its network identified as AI-generated. In total, more than 100 mn pieces of content are uploaded to the app daily, making AI-generated material a minor part of its overall inventory.

User Control Features

Members will be capable of reduce or increase the amount of AI-generated videos they view by opening the “manage topic” setting in the application and choosing AI-made media. Further subjects that currently be modified under the setting cover politics, style, aesthetics, and movement.

AI Disclosure Rules

Its rules require users to label convincing AI-made content, and it prohibits harmful fake videos of public figures or crisis events. Any believable artificial content that is not labeled can be taken down under its terms of service.

Furthermore, the service will henceforth attach an AI-generated tag to content produced via its proprietary AI systems, or identified by an collaborative effort for identifying AI-generated material. This measure is designed to stop users from trying to circumvent the disclosure requirement.

Educational Initiatives

The company is furthermore introducing a two million dollar AI literacy fund for experts and groups to develop learning resources about responsible artificial intelligence. This initiative will benefit educational bodies specializing in teaching programming and robotics.

Platform Protection

The platform has justified its moderation strategy, amid debate over plans to lay off numerous safety staff in Britain. The company is expected to cut 439 jobs in its trust and safety department in London, with worker representatives and digital protection specialists raising concerns that humans are being replaced by machine-led review.

A trust and safety lead clarified that people-led review would remain essential, but artificial intelligence can safeguard staff by removing the most distressing content prior to it is viewed by people. The platform stated a significant reduction in shocking and graphic content seen by content reviewers over the past year due to reliance on its AI tools.

“We think that it’s essential to integrate people and machines to ensure user safety,” the executive stated. “We’ll have people as integral to the approach, but we further consider it’s highly necessary to limit contact with harmful content as rapidly, which is the area in which a extensive automated help is making a difference process content quickly.”